LIQ
BRANDING
OVERVIEW
Liq is an ice cream truck bringing liquor infused deserts to a location near you. The use of a food truck rather than a traditional brick and mortar allows this small business the opportunity to provide a service with a much lower budget.
EXECUTION
Through colorful and distinct branding the goal is to become one of the first places that come to mind when someone is in the mood for a sweet treat or an activity to do. The word ‘liquor’ has been shortened to Liq with the tail of the ‘q’ being transformed into a tongue.
