OVERVIEW

Protect is a brand that encourages it’s customers to incorporate sustainability into their beauty routines. The product is more sustainable than other braiding hair brands through using less waste in packaging and its use of compostable hair. The packaging also has more longevity with a dual purpose.

Graphis New Talent 2022 Silver Award | Packaging, International

Graphis New Talent 2022 Honorable Mention | Logo, International

Salute 2022 Merit Award | Graphic Design, Packaging

EXECUTION

Protective styling describes the process of tucking away natural hair to shield it from the wear and tear of everyday life. Through using this product, you’re protecting both your hair and the earth with there being one less bag of synthetic hair in landfills. Protect uses hair made of compostable banana leaf fiber to create the hair rather than synthetic plastic. The packaging can be assembled to create a stand to help self taught braiders keep their stations more organized at home.